Heartlent Group Case Study - Under Armour

Case Studies
Apr 22, 2021


Marketing Local Contractors proudly presents the detailed case study on Under Armour, an industry-leading company in the business and consumer services sector. Our unrivaled marketing and advertising strategies contributed significantly to Under Armour's exponential growth and unmatched success in the market.


Under Armour started its journey in 1996 with a vision to revolutionize the sports apparel industry. As a provider of high-performance athletic wear, footwear, and accessories, Under Armour aimed to cater to both professional athletes and fitness enthusiasts worldwide.

Challenges Faced

When Under Armour approached Marketing Local Contractors, they were facing several challenges in their marketing efforts:

  • Lack of significant online presence
  • Inefficient targeting affecting customer acquisition
  • Intense competition from established brands
  • Limited brand awareness among the target audience

Our Approach

Experienced in the business and consumer services - marketing and advertising domain, Marketing Local Contractors devised a holistic approach to propel Under Armour towards success:

Thorough Market Research

We conducted extensive research on the target audience, competitors, industry trends, and market landscape to identify strategic opportunities for Under Armour. This crucial step allowed us to gain a deep understanding of their consumers' preferences and purchasing patterns.

Tailored Marketing Strategy

Based on the research findings, our team developed a comprehensive marketing strategy that encompassed various digital marketing channels, search engine optimization (SEO) techniques, content marketing, and social media engagement. We focused on creating a strong brand narrative and delivering the right message to the right audience at the right time.

Optimized Website and Content

We optimized Under Armour's website to enhance its visibility in search engine rankings. Our SEO experts conducted thorough keyword analysis, ensuring that the website's content and meta tags were optimized. By incorporating relevant keywords seamlessly into the content, we aimed to attract organic traffic and improve the website's overall performance.

Effective Social Media Campaigns

Recognizing the power of social media, we crafted compelling campaigns to engage Under Armour's target audience consistently. By leveraging popular platforms, such as Instagram, Facebook, and Twitter, we amplified the brand's visibility, strengthened customer relationships, and generated a buzz around new product launches and brand promotions.

Influencer Partnerships

We identified key influencers and formed strategic partnerships to expand Under Armour's reach and credibility. Collaborating with influential athletes and fitness enthusiasts allowed us to tap into their massive followings, driving brand awareness and boosting customer trust.


Under Armour experienced tremendous growth and unparalleled success with the implementation of our marketing and advertising strategies. The key outcomes achieved include:

Increased Online Visibility

Under Armour's website achieved top rankings in organic search results, leading to a significant boost in online visibility. This improved their brand's discoverability and attracted a steady flow of targeted traffic to the site.

Enhanced Brand Awareness

With our carefully crafted marketing campaigns and consistent brand messaging, Under Armour established stronger brand awareness among their target audience. The increased recognition and favorable perception helped them stand out in a competitive market.

Expanded Customer Base

Our tailored marketing strategies enabled Under Armour to acquire a larger customer base. By attracting new customers while retaining existing ones, they experienced substantial business growth and revenue increase.

Improved Conversion Rates

Through continuous optimization and data-driven analysis, we successfully improved Under Armour's conversion rates. This was achieved by analyzing user behavior, optimizing landing pages, and implementing effective call-to-action strategies.

Accelerated Business Growth

Overall, Under Armour's partnership with Marketing Local Contractors propelled their business into new heights. The combined efforts resulted in remarkable growth, market prominence, and staying ahead of the competition.


Marketing Local Contractors is proud to have played a pivotal role in Under Armour's journey to success. Through our comprehensive marketing and advertising strategies, we helped them overcome challenges, establish a prominent online presence, and achieve unprecedented growth in the business and consumer services industry.