We Need To Be Doing That - EP 29: KATIE LINENDOLL

Jul 19, 2022

About Marketing Local Contractors

Welcome to Marketing Local Contractors, your go-to resource for all things related to business and consumer services in the field of marketing and advertising. Through our podcast episodes, we aim to provide valuable insights, strategies, and practical tips for local contractors to enhance their marketing efforts and achieve sustainable growth.

Business and Consumer Services - Marketing and Advertising

As a local contractor, you tirelessly work on providing top-notch services to your customers. However, without effective marketing and advertising strategies, it can be challenging to reach potential clients and expand your business. That's where Marketing Local Contractors comes in.

In this vast and ever-evolving field, staying up-to-date with the latest trends and techniques is crucial. Our team of experts has gathered years of experience and expertise in marketing and advertising for the business and consumer services industry.


In this episode, we have the privilege of hosting the brilliant Katie Linendoll, a renowned technology expert, speaker, and television personality. Katie has worked with numerous businesses, helping them thrive through innovative marketing and technology integration.

Key Insights and Strategies

During our conversation with Katie, we covered a wide range of topics, providing local contractors with valuable insights and strategies to strengthen their marketing and advertising efforts. Here are some key takeaways from this episode:

1. Embracing Digital Transformation

Katie insists on the importance of embracing digital transformation in the construction and contracting industry.

  • Understand the significance of online presence and branding.
  • Utilize social media platforms effectively to engage with potential clients.
  • Implement digital tools and technologies to streamline processes and enhance efficiency.
  • Stay updated with the latest digital marketing trends and adapt them to your business.

2. Building Trust and Credibility

Trust and credibility play a significant role in attracting new clients and building long-term relationships. Katie shares essential strategies to establish trust:

  1. Deliver high-quality work consistently.
  2. Encourage and showcase positive customer reviews and testimonials.
  3. Establish partnerships with reputable brands and organizations.
  4. Provide transparent pricing and detailed service descriptions.

3. Leveraging Content Marketing

Creating valuable and engaging content can be a game-changer for local contractors. Katie emphasizes the importance of content marketing:

  • Develop a content strategy that aligns with your target audience's needs and interests.
  • Produce informative blog posts, videos, and podcasts to establish expertise.
  • Optimize content for search engines to boost visibility and organic ranking.
  • Collaborate with industry influencers to expand your reach and credibility.

4. Harnessing the Power of Data

Data-driven decision making is crucial in modern marketing. Katie shares practical tips on leveraging data effectively:

  • Implement analytics tools to track website traffic, user behavior, and conversions.
  • Analyze data to identify your target audience's preferences and optimize your marketing messages accordingly.
  • Utilize customer relationship management (CRM) software to centralize and enhance customer data management.
  • Make informed marketing decisions based on data insights to maximize results.

Take Your Marketing Efforts to the Next Level

At Marketing Local Contractors, we are dedicated to empowering local contractors with the knowledge and strategies needed to excel in their marketing and advertising endeavors. Ensure you subscribe to our podcast for regular updates on the latest industry trends and expert interviews.

Remember, effective marketing and advertising can make a significant difference in your business's success. Implement the insights and strategies discussed in this episode, and watch your marketing efforts grow and thrive.

Ready to take your contracting business to new heights? Get in touch with us today to explore our comprehensive range of marketing and advertising services tailored specifically for local contractors like you. Together, we can elevate your business and unlock its true potential.