Heartlent Group Case Study - ESPN MMA

Case Studies
Aug 1, 2018

The Power of Marketing Local Contractors

Welcome to the Heartlent Group case study focused on our collaboration with ESPN's MMA coverage. In the fast-paced world of mixed martial arts, it is crucial to have a marketing partner like Marketing Local Contractors who understands the industry and can help you unlock its full potential.

Understanding ESPN MMA

ESPN, the world's leading sports network, has made significant strides in expanding their coverage to various sports verticals. MMA, or mixed martial arts, has gained immense popularity in recent years, captivating fans worldwide. ESPN recognized the need to further establish themselves as the go-to platform for MMA enthusiasts by delivering exceptional content and engaging experiences.

Marketing Strategies That Transformed ESPN MMA

Marketing Local Contractors partnered with ESPN to revamp its marketing strategies and enhance the overall exposure and engagement of their MMA coverage. Here's how our collaboration made a significant impact:

1. Tailored Content Creation

Our team of highly skilled copywriters and content strategists leveraged their expertise to develop compelling and versatile content pieces catered explicitly to ESPN's MMA audience. We understood that passionate MMA fans crave in-depth analysis, fighter profiles, event previews, and exclusive interviews. By delivering relevant and captivating content consistently, ESPN's MMA section became a destination for both casual observers and hardcore enthusiasts.

2. Search Engine Optimization Mastery

With a detailed understanding of search engine algorithms, Marketing Local Contractors implemented advanced SEO techniques to ensure ESPN MMA's visibility on search engine result pages. From optimizing meta tags, headlines, and descriptions to conducting extensive keyword research, we ensured that ESPN's MMA coverage climbed the ranking ladder, ultimately reaching and attracting a broader audience.

3. Strategic Social Media Campaigns

Recognizing the importance of social media in engaging with fans, Marketing Local Contractors devised a comprehensive social media campaign strategy for ESPN MMA. We established an active presence across major platforms, including Facebook, Twitter, and Instagram, fostering a community where fans could discuss fights, share opinions, and stay updated on the latest news. Through targeted advertising and influencer collaborations, we helped ESPN MMA increase its social media following exponentially.

4. Partnership Collaborations

Marketing Local Contractors facilitated strategic partnerships between ESPN MMA and prominent athletes, trainers, and MMA organizations. By organizing exclusive interviews, behind-the-scenes content, and cross-promotions, ESPN MMA gained credibility within the MMA community. These collaborations not only boosted ESPN's authority in the field but also attracted top-tier talent and secured exclusive coverage.

The Results

The collaboration between Marketing Local Contractors and ESPN MMA yielded remarkable results, transforming the network's presence in the MMA industry:

  • ESPN's MMA coverage witnessed a significant increase in website traffic, with a steady climb in monthly unique visitors.
  • Keyword rankings for ESPN MMA-related terms improved dramatically, allowing ESPN to dominate search engine result pages.
  • Fan engagement multiplied across social media platforms, with followers actively participating in discussions, sharing content, and generating buzz.
  • Partnerships with notable names in the MMA industry elevated ESPN's credibility and enhanced the quality of their coverage.


The Heartlent Group, in collaboration with Marketing Local Contractors, played a pivotal role in elevating ESPN's MMA coverage to new heights. Our tailored marketing strategies, coupled with a deep understanding of the MMA industry, allowed ESPN to engage MMA enthusiasts worldwide effectively. If you're searching for a marketing partner who can amplify your brand's presence, attract a broader audience, and drive meaningful results, look no further than Marketing Local Contractors. Contact us today to embark on a transformative journey and achieve exceptional business growth.