Heartlent Group Case Study - Premier Hockey Federation

Case Studies
Apr 30, 2020


Welcome to the detailed case study showcasing the outstanding success of Marketing Local Contractors in assisting the Premier Hockey Federation. As a leading company in the business and consumer services - marketing and advertising category, our team has utilized innovative strategies to elevate the Premier Hockey Federation's online presence, engagement, and ultimately, their overall success.

Client Background

The Premier Hockey Federation is a renowned organization dedicated to promoting and advancing the sport of hockey. As a nation-wide governing body, they contribute to the development of athletes, coaches, officials, and the overall growth of the sport. With a passionate team and a commitment to excellence, they sought our expertise to further strengthen their online visibility, increase brand reach, and engage with their target audience.


Marketing Local Contractors faced several challenges when taking on the Premier Hockey Federation's project. Some of the key obstacles included:

  • Limited online visibility and organic reach
  • Intense competition within the hockey industry
  • Ineffective content and outdated website structure
  • Low user engagement and conversion rates

Our Approach

With our extensive expertise in SEO and high-end copywriting, we developed a comprehensive strategy tailored to meet the Premier Hockey Federation's unique needs. Our approach included the following:

Keyword Research and Optimization

We conducted thorough keyword research, analyzing industry trends and competitor analysis to identify relevant and high-performing keywords. By strategically optimizing the Premier Hockey Federation's content and website structure, we ensured maximum visibility in search engine rankings.

Content Creation and Enhancement

Our team of skilled copywriters crafted engaging, informative, and keyword-rich content that resonated with the Premier Hockey Federation's target audience. By incorporating industry-specific knowledge and addressing their pain points, we established the Premier Hockey Federation as a trusted source of information, attracting and retaining visitors.

Website Redesign and Optimization

We revamped the Premier Hockey Federation's website, implementing an intuitive and visually appealing design that offered seamless navigation and enhanced user experience. Additionally, we optimized the website's loading speed, responsiveness, and overall performance to ensure an optimal browsing experience for both desktop and mobile users.

Link Building and Off-page Strategies

To further strengthen the Premier Hockey Federation's online authority, we leveraged our network of industry-specific connections to build high-quality backlinks. Through guest blogging, influencer collaborations, and strategic partnerships, we boosted their online reputation and expanded their reach to a wider audience.


Marketing Local Contractors' efforts resulted in significant improvements for the Premier Hockey Federation:

Increased Organic Traffic

Through our SEO optimizations and content enhancements, the Premier Hockey Federation experienced a remarkable increase in organic traffic. This surge in visibility allowed them to reach a larger audience, driving more potential customers to their website.

Enhanced Brand Awareness

Our comprehensive branding strategies helped position the Premier Hockey Federation as an industry leader. By curating valuable and authoritative content, we established a strong brand presence across various digital platforms, captivating and engaging their target audience.

Improved Conversion Rates

With our website redesign and enhanced user experience, the Premier Hockey Federation witnessed a substantial improvement in conversion rates. Visitors were more likely to interact with the website, explore their services, and convert into loyal customers.

Top Search Engine Rankings

Due to our strategic optimizations, the Premier Hockey Federation secured top rankings on relevant search engine results pages (SERPs). This prominent visibility allowed them to outshine competitors and solidify their position as a go-to resource for hockey enthusiasts.


Marketing Local Contractors takes immense pride in the success achieved through our collaboration with the Premier Hockey Federation. By combining our SEO expertise, high-end copywriting skills, and innovative strategies, we have significantly impacted their online presence and overall business growth. Contact us today to discuss how we can help your business thrive in the competitive world of marketing and advertising.